Bird’s Eye View

Every month we test out one of our theories about the event industry. We talk about the problems that we are facing, we gather evidence from experts within and outside of the event space, and then – most importantly – we tell you what’s happening and what you need to know.

Strategy & Budgeting
Series 002

Strategy & Budgeting

Event budgets have a direct impact on an organizer’s ability to execute on a strategy. But as we start to look at 2022 and beyond, how will the effects of COVID impact organizers and brands? 

SXSW 2021 In Review

SXSW: In Review

It’s one of our favorite times of year: SXSW! This year we thought we’d look at things a bit differently. Join us as we apply our Five Pillars to our experience.


Personalized Experiences

So what does personalization look like when we are talking about the future of events? And how are people planning now for that? Let’s Find Out…

Agility vs. Future Planning
Coming Soon

Agility vs. Future Planning

We know it’s important to plan for the future… but we also know the realities of the events business means thinking on your toes. Is it possible to do both? Join us as we explore!

Cultural Readiness
Coming Soon

Cultural Readiness

The best laid plans are irrelevant if your teams don’t have the right support, resources or knowledge. So how can today’s teams prepare for what will undoubtedly be an unprecedented amount of change in a post COVID world?  Let’s find out!

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